Māori organisations and iwi invest significant time and money developing and growing their brands. 

What happens if, after all that hard work, another organisation (often a rival) enters the market using similar branding?

This can cause confusion to the public and potential economic loss, and will usually amount to infringement of your trade mark. 

A first step to enforce your rights against others is to issue Cease and Desist correspondence to the rival.  This correspondence outlines the nature of the infringement and requests that the rival “cease” using similar branding, and “desist” from doing so in the future.

Usually, by taking this step in the first instance the issue can be resolved, because organisations often choose brands for themselves without proper research and legal advice. Cease and Desist correspondence wakes them up to the commercial realities and they tend to belatedly get proper advice and back off.


Gender Equality
Super Gold Card 

If you are a New Zealand Super Gold Card Holder (Australian Senior Cards do not qualify) we will give you a 75% discount of the fee for one of our set fee 1 hour initial consultations. We will also give you a 17.5% discount off the first matter we handle for you and then 12.5% off any subsequent matters for you.  These discounts relate to your personal matters only (i.e. not business, trust or organisational matters or the sale and purchase of investment properties).

To receive the discount please let us know if you are a New Zealand Super Gold Card Holder.