Follow Up … “Buyer Enquiry Over” (BEO) Advertising

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By Sarah Blaney, Wednesday, 3 March, 2010, Agent Care

The District Court in the “Whitehead decision” has on reconsideration ruled that a BEO equated to an “actual price”. As a result several local Real Estate Firms have decided not to use Buyer Enquire Over advertising and care must be taken when using it.

With property prices so variable at the moment and the possibilty of an appeal, we recommend getting clear instructions (preferrably in writing) from clients about their price expectations before advertising a property you are selling using a “buyer enquiry over” price. If there is any doubt or uncertainty we recommend that BEO price advertising should not be used.

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